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Content Planning

User documentation
06/17/2020

Here you can find several content planners/calendars.

1)
It´s recommended to do a Content Audit in the first place.
During the content audit you will discover what content you have and how this fits into your customer journey.

2)
Secondly you can set up a Content Repository.
This is basically a list with content topics that align with the different phases in the customer journey.

3)
Use one of the content planners to schedule your content over time for each channel (LinkedIn, Youtube, Facebook, E-mail etc.)

Files

Content Audit.xlsx (12.3 KB) Content Audit.xlsx Content Audit Erwin de Werd, 06/17/2020 03:14 PM
Media PLanner.xls (249 KB) Media PLanner.xls Media Planner Erwin de Werd, 06/17/2020 03:14 PM
Content Calendar Template.xlsx (127 KB) Content Calendar Template.xlsx Content Calendar Template Erwin de Werd, 06/17/2020 03:14 PM
Social_Media_Marketing_Calendar.xlsx (218 KB) Social_Media_Marketing_Calendar.xlsx Social Media Calendar Erwin de Werd, 06/17/2020 03:14 PM
Social Media Content Calendar.xlsx (56.4 KB) Social Media Content Calendar.xlsx Social Media Content Calendar (2) Erwin de Werd, 06/17/2020 03:14 PM